Liz Cornelis and Dirk Goossens graduated from St. Lucas in Antwerp. They first worked for a Belgian fashion brand, but launched their own brand in 1994. Under the name Gold Belgium, they designed sophisticated collections for children for years. In 2018 they breathed new life into their brand. Not only did the name change in Heart of Gold, but the collection was also extended to a complete textile line for baby and child.